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David Perlmutter's avatar

You want to make a good impression and be relatable as a person wherever it is you happen to write. Any monetary profit should be a secondary consideration. And like you said, make sure it connects to the kind of things you usually write or make or do.

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Kevin Alexander's avatar

One of the next most common laments I see is "why is no one reading my work?" and you've nailed the answer here; people come online to either be informed or entertained. If you can do both you're 90% of the way home. If you cannot, you're dead in the water. And if you're known for X, but often write about Y, you're in that same boat.

My Substack covers music from a fan perspective, but my career is in aviation. If I started writing about planes, I think I'd lose most readers.

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