Why Medium is hard for authors

A ripple in the universe

Happy Friday,

You guys, sometimes I’m thick as a brick. We all are, sometimes.
It’s seeing it that changes everything.

I watched a video of a color-blind old grandpa putting on a pair of magic glasses that let him see color. First he cried. And then he looked at his daughter and whispered “Oh my God, you have such beautiful red hair, honey…” and then he wept again.

He’d never seen his child’s hair color before.
Can you even imagine?

See something in a whole new way is like a ripple in the universe.
You can’t ever see anything the same way again.

I noticed a weird thing yesterday. The types of posts I read on Medium and the books I buy aren’t remotely the same. Like, not even close.

If I look on my bookshelf, know what I see?

A really eclectic collection of interests. In random order… Fantasy. Everything from Neil Gaiman to dragons. Historical fiction. Memoir. A sprinkling of nature, like building indoor ponds and Japanese forest bathing and edible trees.

Art books galore. Painting, sculpting, photography. Ancient illuminated texts and the art of Victorian hand lettering. Books about behavioral psychology and the human brain. The history of fairy tales and myths and and lost cultural beliefs.

Do I read any of that on Medium?


Medium is like visiting a new buffet every day.
I read what catches my eye.
Mmm. That looks good.

That’s what makes it so darn hard for authors.

The magic of Medium is that it’s a site jam packed with people who love to read. What a mecca for authors. You know? But how to find your readers, that’s the rub.

A lot of people are struggling with that.

Strangely enough, I’ve bought 5 books from authors I found at Medium.
So there’s that. It is possible.

But it’s not straightforward, I don’t think.

This week my email has been jam packed with people saying that exact thing. On a site full of readers, they’re befuddled trying to figure out how to find their people.

If you’re struggling with that, can you leave a comment and let me know?

Now that it’s on the radar, I want to find a solution. There always is one. That much I already know. Finding solutions to sticky marketing problems is what I’ve done for over 20 years. The trick is just finding it. I think we can.

"The mindonce stretched by a new idea, never returns to its original dimensions." Ralph Waldo Emerson

New Posts This Week… (open links you can read free)

If you’re struggling to build an audience please click the little heart so I know you’re interested in more about this topic. Those little hearts steer my writing!

Plus, comments are open to everyone.
I’d love to hear your thoughts.

Thanks for reading and have a great weekend.


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