Hello friends & readers!

In the wee hours of this morning, I published an audience building guide for authors, artists and artisans on Medium. It’s a 12-minute read, divided into 5 steps with tasks at the end of each step. A whopping 2,808 words.

It was curated under 3 topics.

Let me tell you what’s going to happen.
The read rate will be under 30%.
I already know that.

Because, TL:DR

Too long, didn’t read. Can you give me the Coles Notes?

Many of the people who scan it for quickie tips and hurry along to gobble up more free help are the same people wondering why they can’t get any traction and complaining about curation jail and how competitive it is out there in the world.

They won’t even finish reading less than the chapter of a book, much less do even one of the tasks at the end of the sections.

They’re too busy looking for cheats and hoping for the “big break” that never comes.

We make our own breaks.

Self sabotage is real.

I’ve been a designer, developer and marketing consultant for over 20 years. I’ve taken clients from broke to over a million when they didn’t know how to log into their site. They didn’t want to. Why would they?

One client once said “you do your thing, I’ll do mine, and it’s beautiful.”

So he kept producing the product and I kept on selling it.
That client came on board in 1999 and is still with me.

People don’t keep paying you for 21 years if you don’t get results.
But that client? The few, not the many.

I’ve worked with hundreds of clients over the years and here’s what I can tell you.
Success stories are the minority. Not because of odds. Or luck, or fate.

Because most people can’t get out of their own way.

Too often, we’re emotionally attached to our struggle and if we don’t figure out how we’re getting in our own way, we sure as heck can’t get out of it.

That’s okay. I’m not looking for them.
But maybe I’m looking for you?

An offer I didn’t make on Medium

The article on Medium is just the beginning of a much bigger project I’m working on. A project in which I help a group of authors, artists and artisans grow an audience.

Your success is my success.

That’s been my motto for over 20 years. I’ve never bought an ad. Never needed to. Every client came to me the same way. Referrals.

Rick sent me.
Marin sent me.
Kathy sent me.

Maybe we can apply the “your success is my success” principal to building a digital workshop, too. Not just design and consulting.

You build an audience, I get to brag about you.

Want to work together?

We’re living in rough times. I see many of my marketing brethren out there hawking programs designed to push the pain buttons in a time when a lot of people don’t know how to pay their bills. I’m not doing that.

Nope. You’re stuck at home anyway. Want to use the time to build something? Maybe we can build something very cool together.

So, if you’re writing a book, or you have, or you’re an artist or artisan — here’s an invite I didn’t share on Medium. Want to work together to build your audience?

Get started here;

https://lindac.me/audience-building-case-study/

Have a great weekend.

xo
Linda